As a search engine, Google/Bing/Yahoo try to serve the best response to the user. Intent is important factor and getting local/relevent result is neccessary.
CTR is important because it reflect the usefulness of site. In more depth, search engine provide personalized results , therefore it is always better chance to rank higher for specific set of users ( for non bounced user). Google chrome is most used browser world wide and it gather statistics about site usage and behaviour. Better ctr and more usage of site will definitely contribute quality ranking score.
I advise to make user aquistion process simple and effective. Ranking will be improve definitely.
Nginx define itself as open-source, high-performance HTTP server and reverse proxy engine. It is simple to configure proxy server, effective load balancer. Nginx is super easy to configure. Multiple types of proxy configuration is possible – round robin, least connected , ip bound , fail over connection, path based.
It is easy to host a rails app on mail domain and wordpress on /blog path. Run an analytic engine using R (shiny apps) and do some smart system tasks using python backend.
nginx is free and open source . It is much robust than apache and first choice for proxy. I love it when need to operate a bunch of service varied by different type of services .
Mobile first Indexing (MFI) is now becoming to core of search snippets because mobile search in increasing ( voice + text ) . It is highly recommended to shift focus on mobile first and mobile friendly content.
Use adaptive layout(responsive layout) with similar static content . More interactive content could be loaded over ajax. Proper usages of schema will content of your pages to be index smoother.
Schema are data-points embedded in your page. Separate business logic, business data and business presentation separate , so any crawler could easily evaluate the source code and map useful data instantly. Schema is for carry data , independent of visual representation.
Outcome of this message is –
Make mobile first strategy ( UI + UX)
Use Schema to embed data in your page
Static version (initial load) content should be closely identical.
Google search console has multiple features which is useful in optimizing organic performance . Have you ever noticed the relation between crawl status and organic ranking?
If not, you are missing some useful insights? This crawl stats is helpful in predicting the upcoming ranking fluctuation. If this improved, ranking will be improve definitely. If this is decreasing, ranking will go down and this is highly correlated.
As you can see that a jump in crawling activity , corresponding a surge in clicks. Organic traffic is more benefital than paid and everyone can afford it.
If you have a lot of not function urls creating problems for site visitors, it is advisable to remove them. If you remove them from search console, they will removed from cache for shorter period of time.
There are mainly 2 types of URL errors .
Page Not Found Error ( http status code 404) : This type of error is error display that page not found because resource changed or content removed. A large number of 404 pages negatively affect crawl-ability.
Page Removed Permanently ( http status code 410 ) – If you want to remove pages forever, return http status 410 for such urls. This response will force search engines to remove pages from future crawling and indexing.
Crawl-ability is important because it affects the number of pages to be cached.